Privacy Policy

Published on March 1st, 2022. Effective as of March 1st

This Privacy Policy describes the privacy practices of Noveau Newfade Ltd ("NewFade," "we", “us” or "our") and how we handle personal information that we collect through our digital properties that link to this Privacy Policy, including our website (collectively, the “Service”), as well as through social media, our marketing activities, and other activities described in this Privacy Policy.

Personal information we collect

Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:

Contact data, such as your first and last name, email address, mailing address, and phone number.

Profile data, such as the username and password that you may set to establish an online account with us, links to your profiles on social networks, information about your hair stylist proficiencies, and any other information that you add to your account profile.

Stylist data, such as licensing information and details of your operations if you are a stylist, and location and desired characteristics of a stylist if you are a user seeking a stylist.

Communications that we exchange with you, including when you contact us with questions or feedback, through the Service, social media, or otherwise.

Payment and transactional data, such as information relating to or needed to complete your orders and/or payments on or through the Service (including payment card information and information), and your purchase history.

Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.

User-generated content, such as photos, images, comments, reviews, and other content or information that you generate, transmit, or otherwise make available on the Service, as well as associated metadata.

Promotional data, including information you share when you enter a competition, promotion or complete a survey. Please note that if you participate in a sweepstakes, contest or giveaway through the Service, we may ask you for your Contact Data to notify you if you win or not, to verify your identity and/or to send you prizes. In some situations, we may need additional information as a part of the entry process, such as a prize selection choice. These sweepstakes and contests are voluntary. We recommend that you read the rules and other relevant information for each sweepstakes and contest that you enter.

Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Third-party sources. We may combine personal information we receive from you with personal information we obtain from other sources, such as:

Data providers, such as information services and data licensors that provide demographic and other information.

Marketing partners, such as joint marketing partners and event co-sponsors.

Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:

- Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.

- Online activity data, such as pages or screens you viewed, how long you spent
on a page or screen, the website you visited before browsing to the Service,
navigation paths between pages or screens, information about your activity
on a page or screen, access times and duration of access, and whether you
have opened our marketing emails or clicked links within them.

Cookies and similar technologies. Like many
online services, we use the following technologies:

which are text files that websites store on a visitor‘s device to uniquely
identify the visitor’s browser or to store information or settings in the
browser for the purpose of helping you navigate between pages efficiently,
remembering your preferences, enabling functionality, helping us
understand user activity and patterns, and facilitating analytics and
online advertising.Local
storage technologies
, like HTML5 and Flash, that provide cookie-equivalent
functionality but can store larger amounts of data, including on your
device outside of your browser in connection with specific applications.Web
, also known as pixel tags or clear GIFs, which are used to
demonstrate that a webpage or email address was accessed or opened, or
that certain content was viewed or clicked.

Data about others. Users of the Service may have
the opportunity to refer friends or other contacts to us and share their
contact information with us. Please do not refer someone to us or share their
contact information with us unless you have their permission to do so.

How we use your personal information

We may use your personal information for the following
purposes or as otherwise described at the time of collection:

Service delivery. We may use your personal
information to:

operate and improve the Service and our business;process
your payments and complete transactions with you;establish
and maintain your user profile on the Service;manage
our certified stylists;facilitate
your invitations to friends who you want to invite to join the Service;enable
security features of the Service, such as by sending you security codes
via email or SMS, and remembering devices from which you have previously
logged in;communicate
with you about the Service by sending announcements, updates, security
alerts, and support and administrative messages;meet
our obligations on reporting income to HMRC;understand
your needs and interests, and personalize your experience with the Service
and our communications; andprovide
support for the Service, and respond to your requests, questions and

Research and development. We may use your
personal information for research and development purposes, including to analyse
and improve the Service and our business. As part of these activities, we may
create aggregated, de-identified or other anonymous data from personal
information we collect. We make personal information into anonymous data by
removing information that makes the data personally identifiable to you. We may
use this anonymous data and share it with third parties for our lawful business
purposes, including to analyse and improve the Service and promote our

Marketing and advertising. We, our service
providers and our third-party advertising partners may collect and use your
personal information for marketing and advertising purposes:

 We may send you NewFade related or other direct
marketing communications as permitted by law. You may opt-out of our
marketing communications as described in the Opt-out of marketing section
 We may engage third-party advertising companies and
social media companies to display ads on our Service and other online services.
These companies may use cookies and similar technologies to collect
information about your interaction (including the data described in the
automatic data collection section above) over time across the Service, our
communications and other online services, and use that information to
serve online ads that they think will interest you. This is called
interest-based advertising. We may also share information about our users
with these companies to facilitate interest-based advertising to those or
similar users on other online platforms.

Compliance and protection. We may use your
personal information to:

with applicable laws, lawful requests, and legal process, such as to
respond to subpoenas or requests from government authorities;protect
our, your or others’ rights, privacy, safety or property (including by
making and defending legal claims);audit
our internal processes for compliance with legal and contractual
requirements or our internal policies;enforce
the terms and conditions that govern the Service; andprevent,
identify, investigate and deter fraudulent, harmful, unauthorized,
unethical or illegal activity, including cyberattacks and identity theft.

How we share your personal information

We may share your personal information with the following
parties and as otherwise described in this Privacy Policy or at the time of

Affiliates. For the  purposes consistent with this Privacy Policy.

Service providers. Third parties that provide
services on our behalf or help us operate the Service or our business (such as
hosting, information technology, customer support, email delivery, marketing,
and website analytics).

Payment processors. Any payment card information
you use to make a purchase on the Service is collected and processed directly
by our payment processors, such as such as Stripe, PayPal, and Klarna.

Stripe, PayPal, and Klarna may use your payment data in
accordance with their respective Privacy Policies:


Advertising partners. Third-party advertising
companies for the interest-based advertising purposes described above.

Certified stylists. We may share your personal
information with Certified Stylists to fulfil your orders through the Service.

Marketing partners. Third parties who we think
may offer you products or services that you may enjoy.

Professional advisors. Professional advisors,
such as lawyers, auditors, bankers and insurers, where necessary in the course
of the professional services that they render to us.

Authorities and others. Law enforcement,
government authorities, and private parties, as we believe in good faith to be
necessary or appropriate for the compliance and protection purposes described

Business transferees. Acquirers and other
relevant participants in business transactions (or negotiations and diligence
for such transactions) involving a corporate divestiture, merger,
consolidation, acquisition, reorganization, sale or other disposition of all or
any portion of the business or assets of, or equity interests in, NewFade or
our affiliates (including, in connection with a bankruptcy or similar

Other users and the public. Information you post
on or provide to the Service, such as comments or reviews you post to the
Service, may be visible to other users of the Service and the public. This
information can be seen, collected and used by others, including being cached,
copied, screen captured or stored elsewhere by others (e.g., search engines),
and we are not responsible for any such use of information.

Your Choices

You have the following choices with respect
to your personal information.

Access or update your information. If you have registered
for an account with us through the Service, you may review and update certain
account information by logging into the account.

Opt-out of marketing communications. You may
opt-out of marketing-related emails by following the opt-out or unsubscribe
instructions at the bottom of the email, or by contacting us. Please note that
if you choose to opt-out of marketing-related emails, you may continue to
receive service-related and other non-marketing emails.

If you receive marketing text messages from us, you may opt
out of receiving further marketing text messages from us by replying STOP to
our marketing message.

Advertising choices. You can limit use of your
information for interest-based advertising by:

 Blocking third-party cookies in your browser settings.Privacy
 By using privacy browsers or ad-blocking
browser plug-ins that let you block tracking technologies.Platform
 Google and Facebook offer opt-out features that let you
opt-out of use of your information for interest-based advertising:Google:
industry tools.
 Opting out of interest-based ads from companies
participating in the following industry opt-out programs: Digital Advertising
Alliance: http://optout.aboutads.infoAppChoices
mobile app, available at, which
will allow you to opt-out of interest-based ads in mobile apps served by
participating members of the Digital Advertising Alliance.Mobile
 Using your mobile device settings to limit use of the
advertising ID associated with your mobile device for interest-based
advertising purposes.

You will need to apply these opt-out settings on each device
from which you wish to opt-out.

Please note that we also may work with companies that offer
their own opt-out mechanisms and may not participate in the opt-out mechanisms
that we linked to above.

Do Not Track. Some Internet browsers may be
configured to send “Do Not Track” signals to the online services that you
visit. We currently do not respond to “Do Not Track” or similar signals. To
find out more about “Do Not Track,” please visit

Declining to provide information. We need to
collect personal information to provide certain services. If you do not provide
the information we identify as required or mandatory, we may not be able to
provide those services.

Linked third-party platforms. If you choose to
connect to the Service through your social media account or other third-party
platform, you may be able to use your settings in your account with that
platform to limit the information we receive from it. If you revoke our ability
to access information from a third-party platform, that choice will not apply
to information that we have already received from that third party.

Other sites and services

The Service may contain links to websites, mobile
applications, and other online services operated by third parties. In addition,
our content may be integrated into web pages or other online services that are
not associated with us. These links and integrations are not an endorsement of,
or representation that we are affiliated with, any third party. We do not
control websites, mobile applications or online services operated by third
parties, and we are not responsible for their actions. We encourage you to read
the privacy policies of the other websites and mobile applications and online
services you use.


We employ a number of technical, organizational and physical
safeguards designed to protect the personal information we collect. However,
security risk is inherent in all internet and information technologies and we
cannot guarantee the security of your personal information.

International data transfer

We are headquartered in the United States and may use
service providers that operate in other countries. Your personal information
may be transferred to the United States or other locations where privacy laws
may not be as protective as those in your state, province, or country.


The Service is not intended for use by children under 16
years of age. If we learn that we have collected personal information through
the Service from a child under 16 without the consent of the child’s parent or
guardian as required by law, we will delete it. We encourage parents or
guardians with concerns to contact us.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any
time. If we make material changes to this Privacy Policy, we will notify you by
updating the date of this Privacy Policy and posting it on the Service. If
required by law we will also provide notification of changes in another way
that we believe is reasonably likely to reach you, such as via email or another
manner through the Service. Any modifications to this Privacy Policy will be
effective upon our posting the modified version (or as otherwise indicated at
the time of posting). In all cases, your use of the Service after the effective
date of any modified Privacy Policy indicates your acceptance of the modified
Privacy Policy.

GDPR Compliance

The app used for assuring the GDPR/CCPA compliance of this
site, collects your IP and the email address in order to process the data. For
more check Shopify Privacy Policy.

Please email us if you want to remove your personal and
other data from our store. Keep in mind that this process will delete your
account, so you will no longer be able to access or use it anymore.

How to contact us

Unit 36, Action House, 53 Sandgate Street, SE15 1LE